Product Management Course Syllabus

Product Management Training Course 164

Weeks 1-6: Learn how to build a product

Class 1. Product Management 101

Introduction to Product Management: Define roles; Define responsibilities

The Product Management Process: An overview of the Product development life cycle

Looking at Your Resume Through a Product Filter: Creating a great resume and cover letter

Class 2. Strategically Understanding a Company

Personas: Understanding your customers

Success Metrics: How does a company measure and quantify its goals

Use Cases: Understanding how customers use products to achieve goals

Class 3. Creating an Opportunity

Quantitative Methods: Turning metrics into opportunities

Qualitative Methods: Figuring out what to do next from non-measurable sources, aided by the Business Model Canvas, Value proposition Canvas and Kano Model

Class 4. Validating an Opportunity

Internal Validation: Validate an opportunity with your team

Customer Development: Talking with customers to make sure what you want to work on next is useful

Validating with Experiments: A/B Tests, Testing with a Minimum Viable Product (MVP)

Class 5. From Ideas to Action    

Define an MVP: Determining the MVP for your opportunity

Writing and Using Product Requirement Documents (PRDs): How to write PRDs people will actually read

Class 6. UX Design                                

UX Design Process: Sketching / Wireframing / Mockup / Prototyping

Working with Design: PMs and Design responsibilities, Assess a Design

Google Ventures Design Sprints: Hands-on Google Ventures Design Sprint practice

Class 7. Engineering Development Methodologies

Product / Engineering Relationships: Strategies for establishing a great relationship with the engineering team

Development Methodologies & You: Waterfall; Agile: Kanban & Scrum

Class 8. Product Marketing and Launch

Customers and Messaging: How to create a product message to convey your product to customers

Going to Market: How to successfully launch a product

Class 9. Product Iteration and Interview Questions

Iteration: Finishing up the product development cycle & preparing for the next iteration

Interview Questions: Tips and practice for common types of product management interview questions

Class 10. Public Speaking I                                    

Create speaking content: A gentle introduction to public speaking with hands-on practice

Class 11. Public Speaking II                                    

Create presentation content: How to speak effectively with a presentation

Class 12. Course Review & Final Project

Recap: We cover any unanswered questions and spend the rest of the class doing a project together

Product Management Training Course 164

Weeks 7-8: Learn how to get a PM job

Class 13. Final Project Presentation I

Get buy-in for your product: Your instructor will identify strengths and areas for improvement

Analyze other products: Learn from the feedback your instructor will provide to your peers

Class 14. Final Project Presentation II

Get buy-in for your product: Your instructor will identify strengths and areas for improvement

Analyze other products: Learn from the feedback your instructor will provide to your peers

Class 15. Job Searching Strategies

Prepare to Apply: Making sure you and your supporting materials are ready for the process

Finding an Advocate: Finding someone at the company to advocate for you, be it via referral or cold email

Class 16. Job Interview Practice

Interview Practice: Resume review & mock interviews

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Benefits