Silicon Valley Product Managers Reveal All
Know Your Users
Learn How to Measure
Secrets from top PM leaders
Ship It: Silicon Valley Product Managers Reveal All
You need to systematically understand your users
Even the best Product Managers cannot do this through instinct alone. You’re not psychic. You need to gather data. You need to systematically understand your users. And you need to learn how to effectively communicate this understanding to your team, so they are inspired to share your vision and stay on track. Inside ‘Ship It’ you will find specific advice and general wisdom about Product Management.
Table of Contents
1. How to Achieve Product-Market Fit7
2. User research to Inspire and Empower12
3. The Only Metrics that Matters16
4. Leading Through Influence21
5. Why FinTech Matters27
6. Building a Culture of Experimentation30
7. How to Crack the PM Interview33
8. The Evolution of the PM Career37
9. Lessons from Managing Products at Facebook40
10. Unleash Your Leader Within43
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