Product Mindset

How to Get Inside Your Customer’s Mind

Available in English, Portuguese and Spanish

Build the Right Products

To build products that people love, you need to understand the conditions of their lives, and the intricacies of their state of mind.

Uncover the Insights

Learn how Spotify won over artists, how Netflix tamed AI, and the psychological mechanism that your smartphone shares with a casino slot machine.

Secrets from Top PM leaders

Practical advice and thought leadership from PMs at companies like Spotify, Intercom, Pandora, Jet.com, and more.

Product Mindset: How to Get Inside Your Customer’s Mind

Table of Contents

  1. 1. User Research for Insights that Count
  2. 2. Customer Voice: How to Ask the Right Questions
  3. 3. Fill a Need, Fast: Creating Your Minimum Viable Product (MVP)
  4. 4. A Quick Win: First Impressions that Win You Lifelong Customers
  5. 5. Building AI Products that People Trust
  1. 6. Communication Secrets for Product Leaders
  2. 7. Climbing the Ladder: How to Grow as Product Manager
  3. 8. The Past, Present, and Future of Personalization
  4. 9. The Psychology of Habit-Forming Products

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