The Product Book

How to Become a Great Product Manager

#1 Amazon Bestseller

We make our expertise available to you after helping numerous students transition to product management

How to build products

Learn from the same instructors who created Product School’s successful product management curriculum

How to crack the PM interview

Get a holistic understanding of a Product Manager’s job as we build upon a product chapter by chapter

The Product Book: How to Become a Great Product Manager

Meet the Authors

Carlos González de Villaumbrosia

CEO of Product School

Carlos González de Villaumbrosia is the founder and CEO of Product School. He has 8 years of experience building teams and digital products in Europe, Latin America, and the U.S. Prior to Product School, Carlos was the co-founder and CEO of 2 ed-tech companies, where he oversaw all engineering, design, product, and marketing efforts, including fundraising and international expansion. Prior to that, Carlos worked as a product manager and software engineer for multiple companies. Throughout his whole career, Carlos has participated as a speaker in more than 1,000 events and classes around the world.

Josh Anon

CEO of Visioneer Studios, PM at Pixar

Josh Anon is a director of product management at Magic Leap, and a product management instructor at Product School. He spent the first 10 years of his career at Pixar as a software engineer and a technical director, leading cross-disciplinary teams across the company. From Pixar, he moved to Lytro as a senior product manager. Then, he started his own film studio and worked as a product consultant for a variety of companies. Josh’s passion for education and building products led him to teach at Product School and design to the course curriculum.

Table of Contents

  1. 1. Introduction
    1
  2. 2. What is Product Management
    3
  3. 3. Strategically Understanding of Company Troduction
    27
  4. 4. Creating an Opportunity Hypothesis
    61
  5. 5. Validating your Hypothesis
    107
  1. 6. From and idea to action
    147
  2. 7. Working with Design
    187
  3. 8. Working with Engineering
    217
  4. 9. Bringing Your Product to Market
    243
  5. 10. Finishing the Product-Development Life Cycle
    281

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