Waterfall

An approach to engineering and product development that goes through the entire end-to-end creation lifecycle in one phase. Considered inflexible for this reason, it has fallen out of favor in the software industry.

TERM IN ACTION

“Our product team used to create products following the waterfall method. However, we were unable to make quick iterations, and thus we abandoned it due to its rigidity.” 

MORE RESOURCES

“Product Mindset: How to Get Inside Your Customer’s Mind”