Value Proposition

To attract customers it is imperative to offer a product, innovation, or service that will be useful in their lives. The promise of delivering value through one of these is known as the Value Proposition.

TERM IN ACTION

“The Value Proposition with our app was that our customers would never have to search for their smoothie fix ever again. We gave them value that they could not resist.” 

MORE RESOURCES

“Product Mindset: How to Get Inside Your Customer’s Mind”