Persona or User Persona

A fictitious representation of your typical user or customer - a useful tool for getting a clearer image of your end user so you can make more targetted and empathetic decisions.

TERM IN ACTION

“After creating our User Persona, we realized that we needed to make some alterations to our product after we had a clearer image of what our users are seeking through our product.”

MORE RESOURCES

Source: Valentin Salmon, dribbble.
Source: Shir Avraham, dribbble.

“Product Mindset: How to Get Inside Your Customer’s Mind”