USP: Unique Selling Proposition

What defines your product from competitors products? Your Unique Selling Proposition! Your USP is what seperates you from the rest, while solidifying your product as distinctive.

TERM IN ACTION

“Because of our USP, we were able to gain a hold of the majority of the market share because no one else was offering the solution that we created, a smoothie app.” 

MORE RESOURCES

Source: TractionWise

“Product Mindset: How to Get Inside Your Customer’s Mind”