Stakeholder

A stakeholder is someone who has a vested interest in your product - this could be your clients, customers, investors or senior managemement. Stake holder management involves balancing the often conflicting demands of these people while also meeting their needs within the bounds of possibility.

TERM IN ACTION

“Since the stakeholders had a major say in the direction of the product, we had to deliver them daily reports.”

MORE RESOURCES

“Product Mindset: How to Get Inside Your Customer’s Mind”