Product Discovery

A process undertaken at an early stage of Product Development to ensure that your product meets the needs of its potential users, has a market, and creates unique and desirable value.

TERM IN ACTION

“During Product Discovery, we could safely say that our product has a market, meets the needs of a customer, and adds value to their lives. How could a smoothie app not do that?”

MORE RESOURCES

“Product Mindset: How to Get Inside Your Customer’s Mind”