Kano Model

Professor Noriaki Kano is to thank for creating this theory of product development. The main characteristics here revolve around breaking down customer preferences into 5 categories, and developing products based on these categories.

TERM IN ACTION

“With our customer’s preferences being neatly compartmentalized, we decided to switch over to the Kano model of product development.” 

MORE RESOURCES

“Product Mindset: How to Get Inside Your Customer’s Mind”