GTM: Go-to-Market Strategy

Want to deliver your amazing new product to users? You are going to need a go-to-market strategy; or in other words, a plan based on inside and outside resources to present your unique value proposition to customers.

TERM IN ACTION

“After reviewing all the data that we collected, plus doing thousands of interviews with target customers, we have finally developed our Go-to-Market Strategy so we can get our product into their hands ASAP.”

“Product Mindset: How to Get Inside Your Customer’s Mind”