Get Out of the Building

Most of us work in nice, controlled environments. But your customer won't be using your product in a corporate office. They'll be using it in the messy, chaotic real world. Get Out of the Building is short hand for leaving your comfort zone and getting to know your customers in their own environment.

TERM IN ACTION

“We had no idea what our customers really wanted, so we had to Get Out of the Building.” 

“Product Mindset: How to Get Inside Your Customer’s Mind”