Fundamentally New Product

We all like to claim that what we create is new, but few products really are. A Fundamentally New Product is unique at a core level, providing functionality and/or results that have not been seen before in an industry.

TERM IN ACTION

“All the competitors claim that they made a Fundamentally New Product, but the truth is we were the first company to create a smoothie app, which means WE created a fundamentally new product.”

“Product Mindset: How to Get Inside Your Customer’s Mind”