Design Concept

What is the broad, big picture idea behind what you are trying to design? This will be connected to the problem you are trying to solve, and the real-world customer journey

TERM IN ACTION

“Our initial design concept was to create an interface that allows people to order up to 5 smoothies per week. Now, we are expanding our vision! We created the interface to allow for unlimited smoothie orders.”

MORE RESOURCES

“Product Mindset: How to Get Inside Your Customer’s Mind”