The Product Management Blog

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Pokemon Go

Experience, Pokemon Go

The Product Perspective on Pokémon GO

The phenomenon known as Pokémon GO is taking the heights of augmented-reality gaming to a whole new level. This game-changer has seduced the masses into virtual game-play in parks, streets and “Pokéstops” all around the world. What made its launch so great and what could be improved? Here are a few ideas from the Product Perspective:

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