Marketing Your Product
Background, Career Path, Marketing

Marketing Your Product

In smaller companies, the product manager also markets the product, while larger companies have an in-house product marketing manager. Either way, it’s important to be aware of how the product marketing manager approaches marketing. This way, you understand how they do their job and where you can help on marketing your product. 

Read More
4 Ways Product Managers Use CRM to Maximize Feature Development
Skills, Strategic Thinking

4 Ways Product Managers Use CRM to Maximize Feature Development

Nowadays, almost every business is running successful campaigns using a customized CRM solution. Customer relationship management systems have been paramount in helping to manage customer information, work sales funnels and organize by timeframes, projects, or features. While mainly used by the sales department, product managers are also relying on the data to build better products. How does this tie into the role of a product manager and how do they use the available features?  

Read More