Product management skills: Scrum

No, not this kind of scrum.

A product manager is a multifaceted professional who is known within an organization as the one who can get stuff done. Product managers need to set goals, prioritize, organize, be agile, and be resourceful to reach those goals. In this post, we’ll discuss one of the trending methodologies to develop products: scrum.

The “players”

First we’ll cover the different roles involved in the scrum methodology.

  • Product manager. You will act as the product’s owner. You mediate with the stakeholders and are responsible for voicing the customers’ needs. Communication skills are vital for this role since product managers stand in the center of the process. They need to deal with the interests of the different groups involved, motivate the teams and get buy-in for the process to be successful and delivered on time.
  • Developers. This is the team in charge of actually developing and delivering the products or features. It comprises members with the cross-functional skills necessary for the project, from software developers to UI designers. It is important to note that the developer team can self-organize in the way that it considers best since it is only accountable for the delivery of the agreed work in time.
  • Scrum master. The expert in the scrum methodology. Her/his job is to make sure the members of the scrum are able to work effectively by removing possible obstacles to achieving the goals.


The “game”

Now that we’ve identified the members of a scrum and its roles, let’s go into the processes.

  • Sprint planning. Everything starts with the agreement of a scope of work in which the members vote on the amount of work to be delivered at the end of the sprint.
  • The sprint. It’s the elemental measurement unit for the scrum. The sprint is an iteration with a specific and fixed period of time in which the product or features need to be developed.
  • Scrum. Every day during the sprint, the members of the scrum meet for a limited period of time to update progress achieved the previous day, plans for that day’s progress and to identify possible roadblocks to achieve progress. The daily scrum enables an alignment of efforts towards reaching the sprint goal.
  • Sprint review and retrospective. At the end of the sprint, the team will identify complete and incomplete work. Usually, a demo of the completed work is presented to the stakeholders. Finally, the team reflects about the sprint and proposes improvements for future iterations.


Being able to deliver products and features fast is only one of the skills that a product manager is required to have in today’s tech industry. UX/UI design, public speaking, marketing, split testing, and many others make up the set of tools that a product manager uses every day. If you’re in San Francisco, Mountain View or New York, be sure to check out our weekly workshops led by industry experts to learn more about the essential product management skills.