The Ultimate Product Management Guide

Last update: October 15, 2019

You want to experience leadership and connection. You want to own the Product and create something that puts a dent in the universe. We like to call them visionaries: those who have an idea and lead it every step of the way towards completion.

For many people who start out as engineers, marketers, sales people or designers, Product Manager is a logical evolution in their careers. If you’ve thought about taking the leap, this post will break down exactly what you need to do.

Over the past five years, Product School has been privileged to host some of the best thinkers in Product Management. Speakers from companies like Google, Facebook, Uber, Tinder, Snapchat, and Apple have shared their top tips and industry secrets designed to help you get ahead in the PM world. These events have led to more than 200 blog posts summarizing the key takeaways from each speaker.

With so much information at your fingertips, it can be easy to feel overwhelmed. This is why we’re creating this guide to help you navigate our Product Management resources. Just choose the area you want to study, and dive in to find the post that answers your questions. Enjoy!

How to Become a Product Manager

Product Management isn’t just a role – it’s a worldview. It’s a set of attitudes, habits, and skills that define how you approach problem-solving, how you communicate, how you lead, and even how you think. No one becomes a Product Manager overnight. These blog posts contain advice directly from some of the best PMs in the world, so you can look inside their heads, and adopt the mindset that makes them great.

Define Your Product Manager Career Path

If your goal is to be a Senior Product Manager at Google in 10 years, what should you be doing this year, next year, five years from now? From junior and entry-level positions to Head of Product, Product Manager career paths vary depending on your background, but there are common steps and milestones. With advice for Product Managers of different levels as well as people just starting out, these articles will make sure you’re heading in the right direction.

Get Certified as a Product Manager

Take control of your career with courses designed to help you get your dream Product Management job, and succeed in the role. At Product School we’ll be teaching you both the hard skills you need to ship products to completion, and the soft skills you need to lead diverse teams, find a job, and thrive in the PM interview. All our instructors are real-world Product Managers currently working at top firms like Google, Facebook, and LinkedIn. Courses are available in person across our 20 campuses worldwide, as well as live online. Our certifications are designed to offer clear progression, from Product Management, to Full-Stack Product Management, and finally Product Leadership.

Hone Your Product Management Skills

What exactly do you need to do to succeed as a Product Manager? Let’s dive deeper into skills like coding, public speaking, design, marketing and business development that will help you get ahead in the competitive PM space. What makes Product Management different is that you need both soft skills like leadership, influence, creativity, innovation, AND hard skills like coding, design, engineering, etc. When combined, your hard and soft skills result in something magical we call product insight. These posts will help you get there.

Earn a Product Management Certificate

Prove your PM credentials with recognized certificates you can add to your resume and display on your LinkedIn profile. Each of our courses gives you a certificate upon successful completion, including the Product Management Certificate, Web Development Certificate, Data Analytics Certificate, Digital Marketing Certificate, and the coveted Full-Stack Product Management Certificate.

Get a Product Management Job  

Getting hired in your dream Product Management job takes more than hard skills. You need to build a network that provides you with the best opportunities. You need evidence of past success, and you need to be able to handle the – often deliberately tricky – interview questions. If you’re new in your journey, then you may need some tips! These posts will help.

Nail the Product Management Interview

Everything comes down to the interview. You can have a glistening resume, the best idea since sliced bread, and recommendations from Mark Zuckerberg himself… but if you blow the interview, it’s back to sleeping on your best friend’s couch. This is why we have created dozens of resources specifically aimed at helping you get the right PM interview answers, including the exact kinds of questions you’re likely to be asked, and more. Check it out!

What’s the Average Product Manager Salary?

You’re not in it for the money alone, but it helps to know the Product Manager is a well-compensated position. Salary will vary depending on your experience and location – a PM in Boston will be paid differently from a manager in Australia or Germany, but a six-figure paycheck is by no means out of the question. Learn more about what you can expect from your Product Manager’s Salary with these articles.

Keep Learning from PMs’ Experiences

A lot of the best lessons can only be learned through experience. But what if you’re just starting out? You may not have direct experience, but we can give you the next best thing: the distilled experience of leading professionals. Learn life and Product lessons from industry veterans have been through many of the exact situations you’ll soon face in your career.

More Resources

It takes more than a blog to make a great product manager of course! So we’ve created a plethora of other resources to help you along the way:

  • ProductCon – If you can’t make it to the conference in person, you can always reserve your space on the free livestream.
  • The Product Podcast – We have a brand new series, where we interview the best minds in product from companies like Twitch and Google.
  • Books – Whether you want to browse a copy of our MVP The Product Book or our latest guide to The Product Mindset, we’ve got you covered.
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