Suresh has very specific and successful experiences with mobile enterprise apps. Get some insights and make sure to apply his detailed advice!
Suresh Krishna Madhuvarsu is currently Director of Product Management at Oracle. In his experience, there are many elements which PMs overlook when tasked with building mobile enterprise apps. From the market potential to the particular projections for features, everything must feature in your roadmap. Do you want to know how important UX really is? How can you define a value proposition? It’s extremely important to know the difference between users, influencers and buyers, among other things. Check it out!
Meet Suresh Krishna Madhuvarsu
Suresh Krishna Madhuvarsu began in tech through different roles: development engineer, senior engineering manager, tooling architect… He has authored a book for Packt Publishing on IBM’s Rational Team Concert, focusing on team productivity through agile methodologies. Suresh then became Principal Product Manager for Oracle, where he launched its Platform SDK product. He then refined his mobile experience at Skire, serving as PM for Platform & Mobile. He is currently Director, Product Management for SaaS, IoT, Chatbots and AI at Oracle. He has also advised and consulted for several startups.
Learning from Launching Mobile Apps
The mobile revolution has been exceptional. From being a simple, oral means of communication; we are now carrying powerful computers in the palm of our hands. While we tend to focus on its “fun” applications, Suresh Krishna Madhuvarsu has ample experience in enterprise apps. In this talk, he will share some basic lessons and then move onto advanced insights which will guarantee that your mobile apps are launched with a modicum of success. Check them out!
Suresh Krishna Madhuvarsu’s Insights on Launching Mobile Apps:
- “Many times enterprise products are built for the buyers rather than the users.”
- “Do you really need everything on mobile? What is it that users really want?”
Lessons from Launching Enterprise Mobile Apps
Every year, an additional trillion is spent on capital projects. This is a lot of value that can be captured by a successful enterprise mobile app. You need to think of the industries where you want to focus on.
- In the case of Oracle, they had to choose between Corporate, R&D, IT, Manufacturing, Operations, and Capital Projects.
Once you have decided your preferred industry, you have to place bets on a future project platform. Your product could offer solutions to accelerate or simplify any enterprise process. What would constitute a success platform?
- In the case of Oracle, they identified a project platform involved in contract management, insight & performance, field project interactions, work packages, resource management, risk management, project management & scheduling, lean task, capital planning, budgeting and forecasting, and cost management.
Finally, it’s fundamental to decide the environments where your product will be launched, and the different assumptions which follow from them. Will you include social interactions? What about the cloud?
- In the case of Oracle, they sought to establish their services via the Cloud from the start. Their integration would include analytics and workflow tools, and their social aspects consist of developing modern UIs, social streams, crowdsourcing, and ideation. Finally, the apps had to be native mobile and multi-platform.
Insights on mobile enterprise apps
- Barely a couple of years ago, mobile was a new platform. Social & Mobile and adapted Mobile webs were “nice to have”.
- A little bit later, mobile became necessary but it still followed web. Very soon, mobile only, with apps developed for the main platforms, became “must-haves”.
- Mobile Enterprise Apps Insight #1: Start with What? and Why? Mobile equals the ability to deliver information “anywhere, anytime”. There are many reasons why it’s a great idea. It increases productivity and engagement. It enables real-time decision making. It improves response time. And it increases quality and accuracy of data.
- Mobile Enterprise Apps Insight #2: Know the Users, Influencers, and Buyers. Always keep in mind that there are several stakeholders when you want to bring the product to market. Buyers and users might not be the same people! Influencers are also important, they might be middle managers who want users to employ these products.
- Mobile Enterprise Apps Insight #3: Clear Value Proposition for Mobile Apps. Do you really need everything on mobile? Think carefully about the features that are fundamental for mobile. But discard those functions that are not essential there. What do our users really want?
- Mobile Enterprise Apps Insight #4: Define KPIs and Expected Results. Without a clear roadmap into the future, it will be impossible to understand your performance. Make sure that user engagement is at the core of the product requirement of the design plan!
- Mobile Enterprise Apps Insight #5: UX is not the End; Only the Means. UX is not the center of the universe. Think of it as one of the factors for your product to succeed. You need to have the right functionalities and user cases, the right engagement; but just UX is not going to save your product.
- Mobile Enterprise Apps Insight #6: Understand the Mobile Platforms; Very Well. Without this understanding, you won’t be able to include costs of building native apps (for example) into your roadmap. Would it be preferable to have hybrid code instead? Think twice before you begin development.
- Mobile Enterprise Apps Insight #7: Build the Platform; Execute Fast; Learn Quickly. Make sure that that, at least for the first couple of releases, you understand that this is a learning process. You will get better in the long run.
- Mobile Enterprise Apps Insight #8: API First Approach. If you build your mobile app with its own API from the scratch, it will be able to work independently in case you need to modify or update your desktop SaaS application.
- Mobile Enterprise Apps Insight #9: Find that One Customer, Partner, Sales Lead… If you’re launching your product for the first time, make sure that you have that one customer, partner or sales lead who will stand behind your product. They will help you get the feedback and ensure that customers can be satisfied with your first version. Be on the same page as your sales team!
- Mobile Enterprise Apps Insight #10: Today, Mobile App Shouldn’t Cost a Thing to the Customer. The app is just one way for the user to interact with the system, like the browser. And, in the same way as the latter, it should be free.