A majority of product managers list prioritization as their biggest challenge. Knowing it can set your product up for success or failure; how do you build, rank and prioritize a product roadmap with multiple stakeholders, limited resources, and missing data to back decisions?
Flipkart’s former Product Manager shared how you can overcome these challenges.
Member (demand side) app experiences Lead at Shipt
Harbani Malhotra currently leads the member (demand side) app experiences at Shipt, an on-demand grocery service, focusing on member retention, engagement and building best-in-class user experiences. She has experience in mobile and marketplace product design & management, most notably as the product lead for user engagement at Flipkart (a $12 bn e-commerce giant).
As an early core member at various startups and a product specialist at a venture capital firm, she has a unique insight into what goes into making a successful product. She loves reading, cooking Italian, hip-hop and mentoring aspiring product managers.
How important is prioritization?
In a recent event, Harbani talked about how you can learn how to build, rank and prioritize a product roadmap with multiple stakeholders, limited resources and missing data to back decisions. You need to learn to ask the right questions; should you build a new feature or improve an existing one?
She also discussed how to manage multiple feature requests from customers, investors, and internal teams.
- Prioritization is a must-have skill for all Product Managers.
- A lot of Product Managers find prioritization their biggest challenge at work every day.
- Product Managers need to keep all the teams aligned on vision and keep everyone working on the most important thing.
- Understand what matters to the company.
- “Prioritization is not only key to the success or failure of the product, but also critical to our success as Product Managers.”
- There are lots of popular prioritization frameworks, for example, Ian McAllister’s framework.
- Don’t get tied down with just one tool, use different frameworks and find the best one for you.
- The three key challenges of prioritization are:
- Limited resources (Product Managers utilize shared resources.)
- Multiple stakeholders.
- Absence of data (lack of tools, best practices or time.)
- How to overcome those challenges:
- Be smart & version (cut back on your requirements.)
- Align people -> company goals.
- Stick your head out.
- Tips: Be impact-focused, transparent and advocate for your stakeholders while prioritization. Motivate teams to collaborate and drive execution.
Overcoming various challenges is an important part of Product Managers’ life. When it comes to prioritization, sometimes you might have to choose one of two equally as good features to build because, for example, the first one takes less time or it would be more useful to the user now. But even though you didn’t build them both now doesn’t mean that the second one won’t be built at all. It will just be left for later.