Editor’s Note: The following is a guest post. Interested in collaborating on Product School’s blog? Email Gabriela Araujo at gaby(at)productschool.com
The next level growth in any innovative technology-based feature-rich product is based on data and leveraging data. The Data-Driven Decision, Data-Driven Design & Data-Driven Product are some of the key indicators that determine growth and scale. The cutting edge technology is replacing AI, ML, and Big Data at a rapid pace. The trick is to use data in the right way to scale optimally.
The main pain point of many growing companies is that they do have the data but do not drive the right way to use it. A company’s ability to compete and innovate on a tech-driven product is dependent on how it uses data to successfully build features around that.
Doctor Network Is the Basis of Success
The power of social engagement can help achieve acquisition, activation, and retention as a target. Product use is catapulted in the path of 10X growth. Social interaction is one mechanism which has really worked for the team. The core value proposition and doctors mindset is traditional and the ease of usage and value addition that Curofy offers has led the revolution to adapt to new technology.
Mechanism varies from company to company, product to product or user to user. It is important to figure out what that mechanism would look like. Doctors are the most benefited by the process and they are the ones who make the platform a success.
The Healthcare Ecosystem in India revolves around doctors. The change
Every social network has one value proposition or hooks for the user.
The leaderboard has a gamification score and weekly contests accelerate the interest quotient, allowing the company to add and retain users optimally. Literally, thousands of experiments and iterations have led to the final product.
What Makes Success Viable?
The success of the application is based on data usage, innovation,
- Decision making is based on data, and the data-driven methodology is the key to adding value to customer delight. There are clear markers towards customer usage and
behaviourthat pave the way for future innovations and improvements.
- User feedback is the main ingredient for success in this space. The nature of the industry values makes the feedback of the user the core of innovation and enhancement of features.
- Clarity of vision is the goal. Features and competition result in short term gains only. The long term vision for the product and its growth is the most important factor for sustainable innovation.
- Prioritization is the most essential skill for any product manager. The trick here is not to be waylaid by small tweaks in features and feedback but to keep the maximum optimization of delivery expectation.
The Indian Healthcare system is at the cusp of change. Technology invasion has begun and is taking rapid strides. The doctor’s fraternity is choosing the right tools to stay abreast and grow both their clientele and knowledge. Innovation is the key factor along with the correct usage of the vast amounts of data available today. The major hurdle in keeping pace is awareness and usability of the product. Easy application and engagement will spell success.
Meet the Author
Abhishek Sharma is the VP Products at