What do companies look for in a new Product Manager?

Aside from intellect, smarts, the power to adapt, think and act on their feet? They want a person who is motivated to do the job, can work with multiple types of teams, and has the ability to prioritize features that they already know users are looking for. A product manager has to be resilient, strategic and insightful. Which means the hiring company will ask a multitude of questions to figure out if you are the one. Here is the ultimate list of questions you can expect to be asked in a product management interview for you to prepare and nail it.


General / Personal

  1. Why should we hire you?
  2. Where do you see yourself in five years?
  3. What is the most difficult decision you’ve ever had to make.
  4. What do you need from your manager to be successful?
  5. How do you say no to people?
  6. What is one of the best ideas you’ve ever had?
  7. What is one of the worst ideas you’ve ever had?
  8. What do you do in your spare time?


Product Management

  1. What aspects of product management do you find the most exciting?
  2. What aspects of product management do you find the least interesting?
  3. How would you explain Product Management to a 5 year old?
  4. How do you think product managers interact with engineers?
  5. Tell me about your role on your team, who else you work with, and how you work with them.
  6. What do you think a day to day would be like for a product manager?
  7. Tell me about a time when you had to build or motivate a team.



  1. Tell me about a challenging issue or challenge you took on
  2. Tell me about a time you had to influence someone.
  3. Tell me about a mistake you made and how you handled it.
  4. One executive says that Feature A is more important and another executive says Feature B is more important. How do you choose which one to implement?
  5. Tell me about a time you used data to make a decision.
  6. Talk about how you overcame product failures/challenges or poor feedback.
  7. Tell me about how you interact with customers / users?


Product Questions

  1. How do you decide what to build?
  2. How do you decide what not to build?
  3. What is the key to a good user interface?
  4. What is a product you currently use everyday, why and how would you improve it?
  5. How do you know if a product is well designed?
  6. How would you redesign our ______ product?
  7. What is one improvement you would implement to our _______ product in the next 6 months?
  8. Who are our competitors?
  9. What is a major challenge our company will face in the next 12-24 months?
  10. How would you describe our product to someone?
  11. Suggest a new feature for Amazon. What metrics would you use measure it’s success?
  12. What metrics do you think would be important for us to track?
  13. What has made _____ product successful? (might be the company’s product or another popular mainstream product)
  14. What do you dislike about our ______ product?
  15. How do you know when to cut corners to get a product out the door?
  16. How many iPads are sold in the U.S. every year?
  17. How would you prioritize features?
  18. How do you think we came up with the price for _____ product?
  19. Tell me about a company that has great customer service, what they do and why do they do it well?
  20. How many windows are in New York City?
  21. How many people are currently online in Europe?


Leadership and Communication

  1. Is consensus always a good thing?
  2. What kinds of people do you like to work with?
  3. What kinds of people do you have a hard time working with?
  4. What would you do to get a team to stick to a schedule?
  5. What’s the difference between leadership and management?
  6. What is the best way to work with customers and users?
  7. What’s the best way to work with executives?


Also check out: How to prepare for a product management interview at Google