When creating and implementing a new mobile app there are various moving parts that go into development, design, and functionality. How is it different from managing other software products? Former Product Manager at Verizon discusses the process in detail and how applying important data analytics can make or break your app.
Senior Product Manager at Paltalk
Shyam Vijayakrishnan is a Sr. Product Manager of the Paltalk (a social messaging app) brand at Snap Interactive Inc. In his role, he drives the design and development of key product features and plans mobile product strategy for both iOS and Android platforms. He partners closely with engineering and leadership stakeholders to collectively achieve strategic business goals of the mobile apps. Shyam also is focused on improving retention of the apps through in-app push messaging, A/B testing, and running engaging marketing campaigns.
Before, Shyam worked at Verizon as a Mobile App Product Manager bringing new innovative apps to the market (Verizon Slideshare, Videocasting, Verizon Caller Name ID to name a few) in addition to managing a few life-cycle products. He holds a Bachelor’s Degree in Commerce, Accounting and Economics and an MBA majoring in Strategy, Marketing, and Product Management.
What is Mobile App Product Management?
Shyam discussed and explored the big world of mobile apps. He talked about the key concepts when creating and implementing a new app, challenges around scaling a product, and all critical functions that need to perform to sustain and allow the app to thrive.
His main points were around what you should focus on when you put a mobile app out and how to scale it. He gave insight on mobile app revenue, retention, and user engagement, and touched the surface of how to use of analytics/tracking in mobile apps.
- What to keep in mind when creating and implementing a new app:
- It has to work on both Android and iOS.
- The design has to be simple.
- Will it work online as well as offline?
- Does it have an immediate gratification system, does it provide status, does it unlock rewards, etc.?
- Remember to take user feedback by running polls.
- Think about the pricing.
- When scaling an app, think about:
- App optimization: Play Store, SEO, reviews, translation.
- How to make your database better by indexing, and analyzing and reading data.
- New technologies/hardware, deep linking, and sharing.
- An acquisition strategy; advertising and other platforms for engaging.
- App maintenance; stability and features.
- The 3 pillars of mobile apps are:
- Revenue: advertising, subscription, gifts, premium features.
- Retention: campaigns, out calling/outreaching, social media, Play Store, reviews, customer feedback.
- User engagement: draw users back by using exciting/relevant info, promos, rewards.
- Analytics in mobile app product management:
- Customer feedback and engagement:
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