What goes on inside the mind of a Product Manager? We break it down here, and almost half of it is communication. Check it out below:
Conductor – Must keep the entire team on track
Motivational Speaker – Must convince & motivate team to work together on one vision
Diplomat – Negotiate & coordinate with different departments for a product release
Smooth Talker – Tactfully communicate progress to higher ups, can turn a roadblock into an insight or even an opportunity
User Advocate – Understands what motivates certain actions of the users.
Sketch Artist – Can take his/her vision and creates an accurate mockup
Code Whisperer – Has technical skill or can translate features into developer lingo
Manager – Runs SCRUM meetings and/or assigns work to engineers
Business Acumen 20%
Market Tester – Measures the success of a new product or feature and decides either to scrap it or expand it
Online Marketer – Has a plan to launch products to the market and knows how to get early adopters.