Communication 40%

Conductor – Must keep the entire team on track

Motivational Speaker – Must convince & motivate team to work together on one vision

Diplomat – Negotiate & coordinate with different departments for a product release

Smooth Talker – Tactfully communicate progress to higher ups, can turn a roadblock into an insight or even an opportunity


Design 20%

User Advocate – Understands what motivates certain actions of the users.

Sketch Artist – Can take his/her vision and creates an accurate mockup


Engineering 20%

Code Whisperer – Has technical skill or can translate features into developer lingo

Manager – Runs SCRUM meetings and/or assigns work to engineers


Business Acumen 20%

Market Tester – Measures the success of a new product or feature and decides either to scrap it or expand it

Online Marketer – Has a plan to launch products to the market and knows how to get early adopters.


Inside the mind of a product manager